Digital Age: The Power of Sharing
Everyone does Sharing Marketing every day! Think about when you recommend your new hairdresser to a friend, or a restaurant where you ate very well, or that wonderful travel that you bring in your heart and so on. It would be nice to be able to earn simply by sharing something we like, right?
Every person is in potential real and digital connection, everyone can monetize using this logic as a vehicle for marketing. Based on this universal system, many companies decide to spend less money on advertising but to invest more in their network of direct consumers of products or services. Thanks to this system, items are also promoted and sold through influencers and direct consumers. This method of sharing turns out to be very successful because it is perceived as close and real. The story of those who can show the benefits or the pleasure, the proof of videos or photos that make us feel part of a reality and not a fantasy.
Let’s take a simple example, but personal and therefore witnessed in the first person: in this photo you can see my face after my accident on November 9, 2002.